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In this article we glean some of the ageless wisdom and quotes from Jim Rohn's classic book: "Building Your Network Marketing Business." In this book he explains his own career challenges and eventual success in addition to some of the magic behind the industry.
When he started in network marketing, Jim's only skill was that he knew how to milk cows. Fortunately he found a good network marketing company and soon learned that "profits are better than wages." This is something that seems to be "lost" in our society and rarely taught in our "education" system.
During the course of his career learned how to sell, how to recruit, good communications, and how to train in his business. How did that happen? Each step of the way in learning a new skill he would try it, fail, and then do it again. Finally, 35 or 40 years later he had reached a level of success in his career most of us would gladly settle for.
Jim Rohn learned basic philosophies that changed his life. One significant saying: "If you do something often enough, a ratio will appear." When you talk to 10 and get 1 to join you, it is expected that engaging 20 will result in 2. With this mindset your won't care that any particular person join you, but you do want to be sure they comprehend your message. There is nothing worse several years into your career, having a friend or relative ask after understanding your success, "why didn't you tell me about this earlier?"
One of the most significant philosophies that helped him was the the story of the sower from the Bible. Some seed falls along the way where birds get it. Some falls on rocky ground where it sprouts up but then withers and dies. Some falls on thorny ground and begins to grow but thorns choke it out and it dies. Finally, some seed reaches fertile ground (and you now experience someone who is successful in your business). The important thing is the underlying philosophy that you have absolutely no control in these situations. You can't chase away the birds or try to deal with all the rocks and thorns. You can't do it and will get frustrated trying to take that on. Just keep sowing until some falls on fertile ground.
According to Jim, "Everything magic is challenging." What kind of magic? According the the Bible: "If two or three agree on a common purpose, nothing is impossible." How would that look in your MLM, affiliate, franchise business or relationships?
How challenging? Jim's assessment is that getting people to work in concert is like "herding cats." But there are ways to work this magic if you rely on your ingenuity. Once you've figured this out, your business will very suddenly be worth a fortune.
He also learned how to teach ...how life works. In the 21st century what is needed most are not merely business skills, but life skills. Life skills are leadership skills and learning how to set goals. The ultimate life skill is the talent to inspire, which is helping people believe they can be successful and helping them to get there.
Honesty is important. When dealing with mistakes, be truthful with people, but then help them get out of the mess they've made. Help people then to see their potential and believe in themselves. Although Jim didn't believe it, his mentor told him someday he'd come into a room and hear people saying "That's him. That's the famous man."
Jim learned to work with people who "deserve it" vs. those who "need it.". Be like "life itself," responding to deserve and not to need. Instead "need and you shall reap," Scripture says "sow and you shall reap." He also learned the lesson of a sponsor and working with groups. "You can help 1,000, but you can't carry 3 on your back."
Jim Rohn's wisdom is timeless and "Building your Network Marketing Business" should be on the must read list of every serious network marketing professional. For further information and inspirational training please visit our internet marketing for MLM resources.
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